Pepsi Vs Pepsi Advertisement Essay - 1963 Words

â€Å"Can you pass me a soda? And some ice please?† A cold, sugary drink in mid-summer is the best. Whether they drink it to accompany a meal or a hot summer day. Soda is widely known around the globe and drunk by many people. Soda is widely consumed by different demographics. Two of the largest soda manufacturers in the United States are Pepsi and Coca-Cola. Pepsi offers a soda commercial aired on television appealing to young women. The Coca-Cola Company produces a commercial for environmentalists aired on television. The Pepsi commercial persuasively appeal to pathos by using humor, and the Coca-Cola also successfully appeal to pathos by invoking a caring emotion in the audience. Furthermore the Pepsi ad uses a strong mirror effect using†¦show more content†¦The commercial wraps up by showing a collage picture where Pepsi used the song as a slogan that said â€Å"Live in the Moment.† The Coca-Cola commercial depicts the company’s concern of the enviro nment and educate the audience of their role. The Coca-Cola ad begins by a background of power lines behind a gate where the title is shown as â€Å"Coca-Cola North America Sustainability† as the foreground. In the first scene, it shows a man named Bruce Karris whom is Vice President of Environment Sustainability with Coca-Cola North America walking in the forest. In the second scene, the video moves on to a factory where dozens of Coca-Cola cans are being passed through each machine with a subtitle that reads â€Å"Climate Protection and Energy Efficiency.† While it is being narrated the scene changes to a tractor prowling a field. A Coca-Cola employee opens the storage room. Bruce continues narrating while a large Coca-Cola truck drives away from the factory. In the third scene a person grabs a Coca-Cola can from a vendor. Bruce walks with another man who is also an environmentalist at a facility called the â€Å"Atlanta Syrup Plant which is a program that looks lik e the way a facility isShow MoreRelatedBusiness Marketing Plan For Coca Cola2339 Words   |  10 PagesCoca cola is Pepsi which have a similar brand value and competitive market shares. Some samples from Beverage-Digest s report(2012) are written below EARNINGS PE (TTM) PE (FWD) PEG 1 YEAR EPS GROWTH 5 YEAR EPS GROWTH COKE 20.1 18.1 3.6 6.62% 8.96% PEPSI 19.3 18.3 2.4 -2.71% 2.74% FINANCIAL STRENGTH NET CURRENT QUICK LTD PAYOUT RATIO COKE 18.63% 1.0 .09 .04 55.6% PEPSI 10.11% 1.2 1.0 1.1 51.3% GROWTH SALES GROWTH OF 5 YEAR DIVIDEND GROWTH OF 5 YEAR COKE 10.72% 8.45% PEPSI 10.66% 8.35%Read MoreThe Coca Cola Company2475 Words   |  10 PagesIts brand has represented family and the memories of good times, celebrations and comfort of being with those we love. Unfortunately, the company has not made good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to assess the conditions that created Coca-Colas marketing problems, evaluate the future of healthy beverages and non-carb drink brand extensions, and provide recommendations to the management. COCA-COLA BACKGROUND The Coca - Cola Company beganRead More4 Ps of Cocacola Company1671 Words   |  7 Pagespricing methods and pricing strategies when selling Coca-Cola products. Competition-based pricing: Coca-Cola products are usually priced below, above or equal to its competitors prices. For example, during Easter (2003) sale periods (Coca-Cola vs. Pepsi):Coca-Cola soft drinks 2L - $1.68Pepsi soft drinks 2L - $1.87Coca-Cola soft drinks 375 x 18 - $9.98Pepsi soft drinks 375 x 24 - $9.98 Discount price: Coca-Cola products are often marked down during sale periods and special occasions. This willRead More Analysis of Coca Cola Company Essay2697 Words   |  11 PagesUnited States, as Coca Cola’s international headquarters, has one of the largest populations where Coke is the main beverage for most of the consumers. The purpose of this essay is to determine whether the environmental changes in the United States are beneficial for Coca Cola Company to operate more markets in the future. 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